Wednesday, April 6, 2011

3 Key Components of a Successful AdWords Campaign

All over the world-wide-web marketers are calling out the virtues of Adwords. They promise youthful lazy enterprisers that for just so much money the will impart their knowledge on how they can generate several hundred dollars each day in the comfortable surroundings of their own home, and they only have to work 3-4 hours too.

Sure! The reality is that Adwords is not that complex and by putting a little more effort into the project these young entrepreneurs could learn what these experts are charging money to teach.

In order for an AdWords campaign to succeed it is necessary for the strategy to contain three key components:

1. A success keyword.

The keyword choice made for the adwords campaign is the pivotal decision out of all the decisions that are made when setting up an adwords campaign.

The trick to good keyword is to find ones that cover a wide enough area of the topic so that someone who is searching can be aimed in your direction but one that is pointed enough that it won't attract too many random searches.

It is important to remember that a search engine is going to charge the advertiser for the placement of their ad regardless of the resulting profit; after all, the only profit they are truly concerned with is their own.

The crux of this is that if an ad uses a well used keyword (a marketer may go over to the search engine database and get keywords that are often used in their ads) it will usually get a whole boatload of traffic, but what it won't do is bring in a lot of sales.

Adwords offers some great features to advertisers that have a problem gathering useful keywords for their ads. By going to www.adwords.google.com advertisers can access these great features.

2. High ranking bids.

The unfortunate truth is that internet surfers are a broad representation of most types of people. They want precisely what they want and they want it right now.

This means that they are not going to have the patience to search through hundreds of pages of information; if what they are looking for is not within the first five to ten pages of a search they are probably going to attempt to send their search in a new direction with a new set of keywords.

For the marketer this means that they have to have their ad on the first few pages if they want it to be seen. Of course search engines don't put the ads up first in; first out. The marketer who will pay the most for a click with get the top spot when ads are displayed.

It is essential that the advertiser find the delicate balance between their sales and the money they are willing to part with; while an ad at the top of the list may receive more attention that does it little good if the advertising budget won't stretch far enough to allow it its maximum exposure.

Lucky for us that Google has a feature that lets a ceiling be put on the amount of money spent on ad campaigns. If the ceiling is reached, the ad is labeled inactive and not shown in the search results etc.

3. Follow up.

Even if you have maximum effort from a crack team of advertisers, there aren't any guarantees about the results after an ad campaign is up and running. The advertiser still must watch the actions of the ads so that a problem can be avoided or minimized, and changes made to the ad campaign as needed.

There it is! All the key features of a profitable Adwords campaign have been laid out for you without a high price tag.Source